, the organic, vegan gummy snacks developed by seven-time World Champion, entrepreneur and philanthropist Tom Brady and Instant Commerce leader Gopuff, has launched exclusively on Gopuff. Embodying the true GOAT mentality and crafted thoughtfully in France, GOAT Gummies contain no artificial sweeteners, dyes or flavors, and are made of real fruit.
Upon setting out to create the ultimate game-time snack with a focus on exceptional taste, premium quality, and zero shortcuts, Gopuff called on someone who knows a thing or two about being a GOAT, someone who lives and breathes (and yes, eats) excellence. Enter: Tom Brady. A legend known for his attention to detail and commitment to excellence — and who understands the value of better-for-you foods. Together, Tom and Gopuff refined GOAT Gummies’ flavors, perfected its textures, and made sure every ingredient and flavor met Tom’s high standard. No compromises. Just greatness in every bite.
Each pack of GOAT Gummies is $4.99 and available exclusively on Gopuff, delivered to your door in as fast as 15 minutes. The GOAT Gummies lineup includes:
- Sweet Rush: Pear, Mango, Passion Fruit, Cherry
- Sour Burst: Tangerine, Apricot, Grapefruit
- Tropic Fusion: Passion Fruit, Raspberry, Pomegranate
“It’s been invaluable to have access to Tom’s expertise in health and wellness throughout the GOAT Gummies development process,” added Yakir Gola, Gopuff’s co-CEO and co-founder. “With a shared passion for innovation, we’re confident that the delicious and thoughtfully crafted GOAT Gummies will quickly become our customers’ go-to snack.”
To celebrate the launch of GOAT Gummies, Gopuff is rolling out a dynamic marketing campaign spanning in-person activations, influencer partnerships, video content, in-app experiences, and more. At the center of the campaign is a hero video starring two versions of NFL legend Tom Brady—one “organic” and one pumped-up “artificial”—in a lighthearted demonstration of why Brady and Gopuff chose to create an organic, artificial ingredient-free snack brand. GOAT Gummies will also hit the streets of New York City and Miami with playful activations, including goat walks, drones, and other GOAT-worthy moments locals won’t want to miss.
To order GOAT Gummies visit Gopuff.com.


