This isn’t just about you, trying to get into shape and lose weight as we slowly emerge from a pandemic

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Popular online fitness coach Jaime Filer suggests you might first need to
overcome emotional eating so you can gain confidence and self-esteem 


As we dealt with the isolation of 2020, many of us took a good look at our surroundings and felt motivated to spruce up our homes, but were we also motivated to improve our bodies? 

“There was definitely an upsurge in women who just wanted not to hate what they saw in the mirror,” confirms sought-after online fitness coach Jaime Filer, who has more than 85,000 Instagram followers. “Women contacted me because they wanted to lose 10 to 20 pounds, and wanted it gone for life!” 

But Filer knows there’s usually more to their motivations. “You may tell me you want six-pack abs but what you actually want is to feel confident taking off your tee shirt at the beach, or being intimate with your partner. Often the greatest successes can only be achieved when you dive into the psychology behind what you want for your body.”

With online fitness training becoming increasingly popular, Filer wants to equip women with the information they need to make smart choices before selecting someone to help whip them into shape. “Trainers give you programs, coaches change your life,” she says. “Fitness can be a vehicle to build your self-worth and self-esteem. And yes, you can start working on your confidence while you’re also getting visible results on the outside.”  

She knows how to help other women because she’s been there too 

Filer suffered from an eating disorder for 10 years, while also launching her fitness career. “As someone who struggled with her self-esteem for most of my life, I understand the anxiety and lack of self worth can be huge obstacles. We beat ourselves up because someone told us we weren’t good enough. We binge eat or make poor food choices because we don’t feel good about ourselves.”

At age 19, she was 5’ 8” tall and weighed 100 pounds. “I was participating in bodybuilding forums but didn’t think anyone would take me seriously if they saw what I looked like. So I hid behind my computer, giving people advice without having to show my body,” she recalls. “Now that I’m healthy, I can tell other women going through this: Look at where I came from, look at where I am and most important, look at how I feel about my body now.”

Filer has trained more than 1,000 clients over the last 14 years, of every body type, fitness goal and walk of life. “I specialize in creating high-intensity, fat-burning and/or muscle-building workouts based on individuals’ specific goals.” 

How to get the most from an online personal trainer 

With the market of online personal trainers being so saturated, Filer says it is essential to understand your needs before deciding who you want to hire, so you can get in the best shape possible, in a manner that’s sustainable. Some of her tips include: 

  • Understand the limitations of boot camps and group sessions. “These can be amazing if all you want is a workout. But it’s often the individualized attention that makes a difference. Establishing a relationship with your trainer is hard when there are 80 people in boot camp with you.”
  • Don’t allow cost to be your only consideration. “Some women settle for the cheapest program or try to design one for themselves. But, I haven’t seen a YouTube workout video yet that doesn’t have a jump squat. Your knees can’t handle jump squats five days a week, and Google doesn’t know your fitness routine. Likewise, Google doesn’t know what you need to eat. Online formulas don’t take into account if you’re training that day or not. Choose a trainer who is willing to invest her time into making sure you get results.”
  • Are you motivated by positive feedback? “Most people need reminders they are doing a great job, that someone has their back. Statistics also show that you are 95% more likely to show up for training sessions when someone holds you accountable. That’s why my training packages include such things as weekly check ins and phone calls, as well as access to a private Facebook group. Clients come for the workout and stay for the company.”
  • How much attention will you need from your trainer? “If you only interact with your trainer three days a week, that’s only three hours. That’s not a lot of time to learn habits, systems and processes to truly take care of yourself in the long term. That’s not a sustainable program. How often can you binge between contacts with your trainer? My people need my two eyes on them, and only them, during their check-ins.”
  • Are the trainer’s fitness and nutrition plans customizable? “If you see a program that you can’t adhere to for more than a week, it’s probably not the right program. For example, if you only have time for 45 minutes of cardio and training, it doesn’t make sense to work with someone who insists on more. Likewise, it’s not reasonable to ask you to eat egg whites and broccoli every morning. You don’t need the guilt of not being able to comply! I work with my clients to set a pace that works for them. I expect them to make a ton of mistakes at first; then they start building their self-esteem and challenging themselves.”
  • Will this trainer listen to you and understand your emotions? “Many women do best with a trainer who understands emotional eating, anxiety and coming out. I don’t believe we can get to the ‘not binging’ stage unless we know why you felt compelled to finish the entire pint of Ben & Jerry’s. I’m going to ask how well you are sleeping, about your relationships, and why you’re eating when you’re bored.”


Filer concludes, “It’s important to me that you learn to keep the promises you make to yourself. Smiling at what you see when you look in the mirror comes in tandem with acceptance and weight loss. And it starts with always having someone reliable, like me, in your corner.”


To start working with Jaime Filer, visit her website at or on Instagram at 


Biography: Jaime Filer
Jaime Filer is the CEO at Jaime Filer Fitness, headquartered in Clearwater, Florida. A personal trainer since 2008, she has also been a fitness competitor, transformation coach and editor-in-chief of Canada’s biggest bodybuilding magazine. Filer earned a Bachelor of Arts degree with honors in Kinesiology from York University, and also holds a diploma in Advanced Fitness Assessment and Exercise Counseling. Additionally, Filer completed the personal training program at The National Personal Training Institute, and holds a Crossfit L-1 certification. 

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