Fit Butters, the premium functional nut butter brand known for its flavor innovation and high-quality ingredients, is thrilled to announce it is officially licensed with the University of Wisconsin to launch a special Wisconsin-inspired flavor: Wisconsin® Classic Custard Cashew Butter. This indulgent yet performance-forward cashew butter will officially launch on August 28, 2025, in celebration of the Badgers’ first football game of the season.
Fit Butters to Launch Officially Licensed Wisconsin® Classic Custard Cashew Butter Flavor on Kick-Off
Inspired by Wisconsin’s rich tradition of classic frozen custard, this flavor brings together taste, texture, and nutrition in a way only Fit Butters can. The Wisconsin® Classic Custard Cashew Butter features:
- Dry roasted cashews as the creamy, buttery base
- Vanilla Custard flavored whey protein isolate to support active lifestyles
- Coconut oil for healthy fats and a smooth consistency
- Real waffle cone pieces sprinkled on top for the ultimate nostalgic crunch
“We’ve always been about flavor with function, and this officially licensed product with the University of Wisconsin is extra special,” said Ryan Bucki, CEO and Founder of Fit Butters. “It’s not just a nod to the state’s love of custard—it’s our way of supporting my home state Wisconsin Badgers creating something Badger fans can truly enjoy on game day and beyond.”
The Wisconsin Classic Custard Cashew Butter will be available at fitbutters.com, Amazon, select retail partners, and at pop-up events around Madison.
