Ancient Crunch, the parent company of MASA and Vandy, announced the nationwide rollout of its products in Whole Foods Market stores this August, marking another major milestone as the company continues its rapid national growth.
Following a highly successful test launch in 93 Whole Foods Market locations earlier this year, Ancient Crunch has secured nationwide distribution in Whole Foods Market stores this August, significantly expanding access to its better-for-you snacks. To support this next phase of growth, the company has appointed Al Matulis as Head of Retail and Greg Reintjes Jr. as Chief Marketing Officer.
he nationwide Whole Foods Market rollout includes Ancient Crunch’s core assortment across both brands:
MASA
- Original
- Lime
Vandy
- Original
- French Onion
MASA is a traditional tortilla chip made from organic, nixtamalized corn and cooked exclusively in 100% grass-fed and finished beef tallow. Made without seed oils, each chip reflects Ancient Crunch’s commitment to authentic ingredients and traditional preparation methods.
Vandy brings the same philosophy to kettle-style potato chips, cooked in grass-fed beef tallow and seasoned with simple ingredients for bold, nostalgic flavor without industrial oils, fillers, or artificial additives.
With the nationwide Whole Foods Market rollout, Ancient Crunch products are now available in more than 3,000 retail locations across the U.S., including Target, Sprouts, Erewhon, Bristol Farms, Citarella, Pavilions, The Fresh Market, Butterfields, Happier Grocery, SunLife Organics, Nude Miami, Meadow Lane, and Amazon. “As we continue scaling nationally, we’re investing in world-class leadership that shares our vision and has the experience to help us build the next generation of better-for-you brands. Expanding nationwide at Whole Foods Market is an exciting milestone, and we’re just getting started” said Seth Goldstein and Steven Rofrano, co-founders of Ancient Crunch.
About Ancient Crunch
Ancient Crunch believes the most nourishing foods are the ones rooted in tradition. The company is committed to reviving real-food cooking methods and crafting snacks made with uncompromising standards — no seed oils, no fillers, no artificial ingredients. Just clean, craveable foods made the way they used to be. Learn more about our brands or available on Amazon.
