Natural Solutions: Vibrant Health, Balanced Living has been the trusted voice in the natural health field for more than 15 years. When we started, complementary and integrative medicine was a relatively new concept, and we provided a magazine for consumers to navigate the information and abundant natural products available in the marketplace.

Our parent company, InnoVision Health Media, is the only media company with access to both consumers and professionals—through three peer-reviewed medical journals—in the integrative health market. As a result, Natural Solutions’ content delivers the industry’s most credible and in-depth information.

Beginning with the February 2008 issue, Alternative Medicine became Natural Solutions: Vibrant Health, Balanced Living, a name that was designed to better reflect the expanded content of the magazine. We focus on health in all aspects of one’s life—food, beauty, family, pets, home, and much more. Consumers have embraced this lifestyle, and our content has expanded to reflect their commitment. Our new name allows us to reach this growing base of consumers, solidifying our status as the clear leaders in the natural-health movement.

Responding to our readers demands we re-launched Alternative Medicine in the Summer of 2011 to provider deeper content into chronic health conditions. Although a better title may be “Alternatives to Medicine”, the magazine has had tremendous success since the re-launch.

Both Natural Solutions and Alternative Medicine focus on a healthy lifestyle that includes food as medicine, holistic lifestyles and environmentally friendly lifestyle options.

We encourage you to join us in-print, online or in the many other value-added programs that can promote your products and services. Contact your sales representative today!



Media Kit


Click here to view the Natural Solutions media kit, which includes the 2024 Natural Solutions Editorial Calendar.

To request a printed version of the 2024 Natural Solutions media kit, email us. Be sure to include your contact information, including a valid mailing address.



Sales Managers

David Benson
Sales Manager
[email protected]


Dick Benson
[email protected]

For information concerning advertising please contact:

Advertising Support
Natural Solutions Magazine
3470 Washington Dr
Suite 102
Eagan MN 55122
Phone: 651.251.9623


Circulation Data

Natural Solutions: Vibrant Health, Balanced Living (published as Alternative Medicine through 2007) has experienced phenomenal circulation growth in the past three years, delivering a quality, highly influential audience that is deeply engaged in the natural-health market.

Natural Solutions is:

  • A top-selling health title in health food stores nationwide, including Whole Foods Market (including the former Wild Oats Markets stores);
  • Helping mainstream integrative medicine and healthy living through robust mainstream distribution in Walgreen’s, Costco, Safeway, Albertson’s, Ralph’s, Rite Aid, and CVS Pharmacies.

Circulation is a combination of paid subscriptions and copies sold nationally on the newsstand. An audited readership statement is available upon request. Contact your sales representative for more information.

Natural Solutions’ engaging content is driving readership. The magazine is recognized as one of the leading content providers for consumers interested in improving their health and the quality of their lives. This is reflected in the Natural Solutions’ strong newsstand sales. The magazine‘s newsstand sales are predominately at natural foods stores and bookstores nationally. This includes front-end programs at Whole Foods Market (and the former Wild Oats Markets stores). The magazine is now the number-one-selling health title in the very influential, top-1,000 natural food stores, outselling all of its larger competitors. Additionally, the magazine enjoys placement in 100% of the Borders and Barnes & Noble stores as well as many independent bookstores. The magazine also sells well at airports, supermarkets, and independent newsstands.



Retail Distribution Information

Health Food Retail Outlets
Natural Solutions can be found in Whole Foods Market (including the former Wild Oats Markets, Bread & Circus, Fresh Fields, Henry‘s Marketplace, Nature‘s Fresh Northwest and Wellspring Grocery locations), Sun Harvest, Rainbow Foods, Vitamin Cottage, Nutrition Warehouse and many others.

Retail Book Chains & Newsstands
Natural Solutions can be found in Barnes & Noble and Borders, as well as the majority of Waldenbooks, B. Dalton, and independent bookstores.

Supermarkets, Chain & Franchise
Including all divisions of Safeway, also Convenience Stores, Independent Grocers

Chain Drug Stores, Franchise & Independent Pharmacy Retailers
Including Long‘s Drugs, Eckerd‘s Drugs, and CVS Drugs

Mass Market Chain Retail Outlets, Department/Discount Stores

Health Clubs, Spas, Resorts

Airports, Train Stations, Bus Terminals, Cruise Lines

College Bookstores, Retirement Communities, Herbal Shops, Libraries, etc.